By Alissa Charleston is a warm, welcoming boutique based in Charleston. What started as a simple dream grew into a small shop built with care and attention by its owner, Alissa. Over the years, the boutique became a place where quality, comfort, and personal service came first.
As time passed, Alissa’s daughter, Jazzlyn, naturally became part of the business. What began with helping out and packing orders slowly grew into a more active role. Today, Jazzlyn works closely alongside her mother and supports the day-to-day running of the boutique.
About us ❀
Meet the By Alissa team!
Alissa
Owner and mother of Jazzlyn
'What began as my passion has grown into our boutique.'
Jazzlyn
Cooperative and future owner
'From participating to continuing to build.'
🌱 How it all began
Alissa grew up in Charleston, surrounded by her family and the large flower garden behind their home. She spent much of her childhood there, planting seeds, watering flowers, and helping her mother care for the garden.
At the same time, she developed a love for fashion and dreamed of one day opening her own boutique. When that dream slowly became reality, Alissa wanted her store to reflect where she came from.
That’s why every collection at By Alissa is named after a flower from the garden she grew up in, a small way of keeping those memories alive and bringing that same sense of beauty and simplicity into everything she creates today.
“From answering questions to handling returns - we treat people the way we would want to be treated ourselves.”
Our summer sale ☀️
Summer is here, and that means it’s time to make room for what’s next. Shop some of our most-loved styles during our Summer Sale and enjoy discounts of up to 75% off.
Because many items are part of limited boutique runs, sizes and colors may sell out quickly and won’t always return.
Quantities are limited, and once items sell out, they will not return.
With love,